March 2025

Final Strokes on the Canvas

The countdown to completion feels surreal. The Influencer’s Canvas stands nearly finished — manuscript complete, final revisions underway, details being polished until they gleam. After months of layering narrative elements like paint on canvas, I’m approaching those final decisive brushstrokes that determine whether the work succeeds or falls short of its ambitions. Today I can […]

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Case Study: Consumer Culture

Fourth research memo for Lydia’s documentary. This one examines luxury and beauty industries influencing migrant identity formation. Drawing directly from nail salon experience and MBA research. How aesthetic labor becomes cultural assimilation. Learning British grooming standards. Understanding which brands signal belonging to which class positions. Beauty consumption as integration strategy. I’ve written about this across

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