Writer Julia Zolotova at Somerset House's "Cute" exhibition

Cute Overload at Somerset House 

Somerset House’s “Cute” exhibition challenged everything I thought I knew about aesthetic appreciation and emotional manipulation. From Hello Kitty’s global domination to the psychology behind our obsession with baby animals, the show revealed cuteness as a serious cultural force. The most unsettling section explored how cute aesthetics influence consumer behavior and political messaging. Seeing propaganda […]

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